Mobile advertising is becoming more and more accepted, but most people still struggle with the mechanics of how SMS text advertising, which is the most common among most advertisers, work. Here is a quick explanation:
1. A small business advertiser encourages customers and leads to text a special keyword through the use of other forms of advertising and promotion. Similar to an email list, when the consumer texts this keyword they have opted into the vendor’s mobile distribution list. A vendor can promote multiple keywords for different campaigns.
2. When a consumer opts in with a keyword, they receive an automatic response which has been set up by the vendor to correlate with the purpose that the keyword was set up. The vendor has to option of setting up recurring auto-responses or even different responses for consumers who have keyed in a code word more than once.
3. The vendor can then send out bulk SMS text messages to their mobile distribution list, or just a selected portion.
How an advertiser can use SMS text advertising is only limited by his imagination. Some strategies other advertisers have used have been to notify customers of special sales, restaurant menus or to offer coupon discounts, real estate agents can send information on selected properties, and service vendors can send appointment reminders.
Popular TV shows use SMS text messaging for voting and contests. You could even send out a message telling your subscribers that you have a new post to your blog. Campaigns designed to coordinate between text messaging, email and IM are a cool option for the advertiser.
Mobile text advertising is quickly turning into one of the most effective ways for small business owners to stay in contact with their customers and to create new relationships with existing leads.
Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile phone advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).